Which domain name extension is more likely to gain your trust, .com or .org? That can be a tough question. While .com remains the legacy extension for most people, there’s something very trustworthy about a .org. If you aren’t sure which extension to choose for your new site, we’ve got an answer in our .org vs .com review.
Let’s take a look.
.org vs .com – Overview
The .com extension is a legacy extension. It’s likely the first thing your target user things when trying to find you on the internet. Also, it’s easy to remember and ranks well with search engine optimization (SEO). Importantly, it’s the most popular and the most recognizable.
The .org extension stands for “organization” and is frequently used by nonprofits and other types of organizations. It has a reputation for being an informational site or the domain name extension for those doing charity work or other types of nonprofit work. This perception can work for or against you.
.com vs .org – Pros of .com
Like we said, .com is the most popular extension. It has over 100 million registered users. When someone is trying to find your site organically, it can help them if you use .com as your extension.
The .com extension also ranks best with SEO. While .org can definitely rank well, it doesn’t receive any preference with google, and it won’t outrank a similar site with a .com extension.
If you’re a business or service and you want to be seen a such, it’s best to stick with .com as your extension. Your target user has a clear idea of who you are, and they’ll find you easily.
.com vs .org – Cons of .com
It can be hard to find an available domain name in the bloated .com sphere. You may have to go to extreme lengths to alter your desired domain name just to have a .com extension. If you can manage to get your domain name or close to it, great. If not, it might be time to let it go.
The .com extension is very general. If your service or organization is focused around helping others, information, or something other than a business, it might be confusing to your target audience. They’re less likely to trust an organization that has a .com extension because it’s perceived as a business. That can hurt your organization without some heavy marketing and clear SEO.
.org vs .com – Pros of .org
The .org extension comes with some built in trust. There’s something about that extension that makes people think you’re a trustworthy authority. The .org extension can help you establish that trust quickly.
You’ll rank quickly within the .org extension if your target audience is searching for this type of organization. It helps your target user promptly identify who you are and what kind of work you do.
It’s also far less bloated because it has only about ten million registered users. You should be able to get your desired domain name with minimal effort.
.org vs .com – Cons of .org
If you’re a business, it can take some work to establish yourself within the .org domain. People may be inherently distrustful of a business marketing itself as a .org even if you’re transparent and doing nothing wrong.
It costs a little bit more and can limit your SEO. A .com extension will rank better than a .org extension with the same domain name. Also, people will still likely type in .com even if you’re an organization, so organic searches may not be as productive.
.com vs .org – The Good And The Bad
If you still aren’t sure, or you want the summarized version, here’s the critical information.
We recommend .com extensions for businesses who are trying to make money. It feels transparent, and people know what to expect. Also, your SEO rankings will be better.
- Better SEO
- More suitable for businesses
- Memorable for your target audience
- Bloated domains
- If you’re not selling anything, you could struggle to find trust as a .com extension
We recommend .org extensions for those wanting to establish trust for a nonprofit or an organizational site. You’ll rank better among those sites with a .org extension. You also have a better shot at having your perfect domain name.
- Better at establishing trust
- Better rankings if you don’t intend to sell anything
- Easier to get your desired domain name
- SEO isn’t as good for businesses
- Businesses may have a harder time selling with a .org
The .com extension is still the best option for most sites. It’s easier to find and ranks better with SEO. If you don’t plan to sell anything, you could use .org to establish that trust and help your organization build a community. The .org vs .com decision is a matter of purpose. Are you selling (.com) or informing (.org).