Maybe you’ve got a business or service you’re trying to grow. Perhaps you want to put your art out there. Whatever the reason, you want an online presence, and you can’t decide how to do it. A blog and a website are common tools, but which one is going to suit your needs? We’ve got the answer in our blog vs website comparison analysis.
Let’s jump in and look at how they both stack up!
Blog vs Website: Overview
Let’s get a few things straight first.
What Is A Blog?
A blog is a chronological series of pages detailing some type of information. Sometimes it’s like a diary. Sometimes it’s announcements. At times it provides valuable information for your reader. Whatever the angle, a blog is a type of webpage.
Blogs are managed using some kind of content management system (CMS). You don’t have to know how to code to get a blog set up. You can just go through a common web domain such as WordPress or Blogger, sign up, and start typing.
For more advanced users, you can purchase a domain name and self-host your blog on a CMS such as WordPress. This makes it possible for your readers to access your blog via your very own domain name (e.g. yourdomainname.com) and looks more professional, but the base purpose remains the same.
What Is A Website?
A website is a location on the internet you can visit. Blogs are websites. Online stores are websites. News sites are websites. Youtube? Yes. A website.
Most websites require some knowledge of coding to get up and running, but basic blog sites can function within a drag and drop system. If you’re setting up an entirely new site, you may have to enlist a professional to get everything designed.
Blogs used to look a lot different than static websites, or websites that housed a set piece of information, but now they’ve transformed and can look just as professional as websites.
Website vs Blog: Which Is Better?
Choosing a blog vs a website depends on your purpose. If you’re sharing information about your life in chronological order, there’s no need to figure out code and create a whole new site. Just plug into an existing CMS like WordPress.
If you’re selling something (or yourself and your services), a normal website may be more useful. Most commerce sites are normal websites. You can build a website that suits your specific needs and creates a unique user experience for your target audience.
Think of a blog like a magazine. The content needs to be refreshed frequently and redesigned to keep your audience engaged and coming back for more.
Websites are more like brick and mortar stores. Sure they’re updated once in a while, but overall, the organization is evergreen. Customers learn their way around and what to expect each time they visit.
Blog vs Website: The Good Vs The Bad – Pros & Cons
Still unsure which one is the right one for you? Let’s break everything down and decide by looking at the pros and cons of blog vs website.
Blogs Pros & Cons
We recommend blogs if you want dynamic web presence and need inbound links. Organic traffic flocks to blogs, so if you’re doing content marketing, a blog is a must. Also, if you’re an artist or a writer, a blog style website helps you to update your work consistently in a pleasing manner.
- Content is always fresh and dynamic
- Starting a blog is relatively simple
- Excellent source of organic traffic
- Search engines prioritize blog style sites (because of consistently refreshed content)
- Comments on blog content give your target audience a sense of community
- Blogs without a self-domain name don’t look professional
- They require constant updating. If you aren’t interested in writing content, this could be an issue
- Comments require moderation (this is the internet after all)
Website Pros & Cons
We recommend websites for evergreen content and information that’s organized by type and doesn’t need to be updated frequently. Large businesses, single landing pages, and one-off services should take advantage of having a website.
- Information is evergreen
- They often look more professional than a blog
- No need to consider your content marketing
- Maintenance can be easier
- Search engines don’t crawl a website as often (content isn’t refreshed as often)
- People aren’t as responsive to websites
- It can be more difficult to create organic traffic without refreshing content regularly
Blog vs Website: Final Thoughts
Website vs blog? It depends a lot on your purpose for having a web presence. If you just can’t decide which one, you can always combine the two and have a blog set up directly on your webpage. Blogging there can help bring traffic to your website by using fresh content. However, if you don’t want to come up with content at least somewhat regularly, that can hurt you because users will perceive your website as out of date.
Make sure you’re up to the challenge of keeping your website and blog modern and user-friendly. In the end, a website vs blog all depends on you.