Top 23 Best Email Marketing Services (Platforms & Software) for 2021

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Email Marketing Services

If you’re not currently using email marketing services to grow your business, you’re leaving money on the table.

Did you know that email communication is 40 times more efficient at acquiring customers than Facebook and Twitter combined?

Yes, you read right. 40 times more, according to McKinsey.

Marketing is of utmost importance to any business, both online and brick-and-mortar businesses. 

If you do not actively market your product or services, you’re allowing your competitors to take your market share.

When operating an online business, there are a variety of ways you can market your products and services.

Over the years, one of the most effective marketing channels for online businesses is email marketing

Especially if you’re running an ecommerce business, not having an email marketing strategy is tantamount to planning for failure.

With email marketing, you will get a significant return on investment while pushing your products or services to a broader audience. 

There are various email marketing platforms available, and we will be discussing the different types of email marketing services in this guide. 

You will get a comprehensive review of the different email marketing platforms, including their functionalities, pricing, pros, cons, and more.

Ready? Let’s go!

What Is an Email Marketing Service?

What Is an Email Marketing Service?

Email marketing is simply the effective use of email to promote the product or services of a business. 

And email marketing services (or platforms) help marketers to send email newsletters to their subscribers. 

However, email marketing platforms do much more than that. 

These platforms handle many things ranging from audience segmentation and automation to reporting and audience relationship management.

Such features are beneficial, and they help make email marketing very effective at keeping your audience engaged.

Almost all email marketing service providers offer email software as self-service. 

So this means that you can create and send newsletters and marketing communication with ease and affordably.

With the ubiquity of email marketing services, it’s vital to find the right email marketing platform that meets your business needs.

Why Choose the Best Email Marketing Services Provider

Why Choose the Best Email Marketing Services Provider

Email marketing is one of the best, cost-effective ways of promoting any business or service. 

This marketing strategy has a huge ROI, and it is very effective. 

On average, you can expect to generate $42 for every $1 spent on email marketing, according to Litmus.

However, to enjoy the wide range of benefits this marketing tool offers, you need to choose the best email marketing service. 

Choosing the right platform to handle your email marketing is very important, as it could either make or break your experience. 

Here are some of the importance of choosing the best email marketing service provider:

1. Email Delivery Format

Do you know there is a format for delivering emails? 

Email delivery format is an important reason when choosing the right email marketing solution, as they know the correct format to deliver emails. 

Emails display differently, based on the device of the recipient and the email software. 

The best email marketing service allows you to send emails in both HTML and text versions.

As a result, no matter the device your recipients are using, they will receive the email in the correct format. 

If the email service provider does not send the email in the proper format, it will appear unreadable to most subscribers.

And the email might end up in the spam folder, which is not something you want.

2. Professional Looking Emails

When you choose the best email marketing platform, you will have access to dozens of professionally designed email templates. 

With these templates, you will create and send professional-looking emails to your audience.

The email service provider provides you with email templates and allows you to customize them with your branding, colors, and more.

3. Improve Audience Engagements Rates

Some email marketing services provide insights and tips on how to improve your email engagements.

For example, they can give you an idea of which email subject lines will perform better.

And some will provide you with insight on the best time of the day to get the most engagements.

Some have an interactive email system that allows your audience to reply to your emails, and you can respond in kind.

4. Omnichannel for Wider Reach

You can expect to reach your audience where they hang out with the best email marketing services’ omnichannel capabilities.

For example, they can deliver your email marketing communications to your audience on their social media, mobile devices, and website landing pages.

The leading email marketing service providers have a wider reach as they grow alongside groundbreaking technologies. 

They send mobile-friendly emails, which is very important, as most people receive and read their emails with their mobile devices today. 

And this makes it possible for you to reach a wider audience and push your business further.

5. In-Depth Reporting & Analytics

If you want in-depth reporting on your email marketing, you need to choose the best email marketing platform. 

Top email marketing platforms such as Constant Contact gives you access to vital metrics such as emails sent, who opened, the links they clicked, and more. 

They will also show you key details such as bounces, spam reports, and opt-outs.

Benefits of Email Marketing Platforms

Benefits of Email Marketing Platforms

There are several benefits (and advantages) to using an email marketing platform. Indeed, these platforms do more than just sending emails. 

They provide a wide range of benefits to contribute to the growth of your business. 

So let’s take a look at some of the benefits of email marketing platforms:

1. Efficient Email Automation

One of the major perks of email marketing platforms is that they provide efficient email automation. 

For instance, imagine you want to send 20,000 emails on the go. Indeed, you don’t want to send each email one-by-one.

You will waste so much time pasting the message, sorting the different addresses, and sending the emails manually. 

With email marketing software, you do not have to go through such stress. 

Once you upload your email list, create and fine-tune the message, the platform will automate the entire process.

Best of all, you can send repeatable emails automatically (known as autoresponders) based on specific criteria without lifting a finder.

2. Increased Customer Loyalty

With email marketing platforms, you can create different campaign series, keeping you in touch with your customer base. 

You can segment email marketing communications to match your audience’s interests and page engagements.

This ability to tailor and personalized email communications helps boost customer loyalty.

And in turn, you can expect increase revenue via repeat buys, cross-sell, and up-sell opportunities.

As a result, you can nurture your audience’s interest, loyalty and stimulate more buys with an email marketing service. 

Most email marketing service providers will also allow your audience to send your emails to their friends and family, hence expanding your business’s reach.

3. Measurable ROI

Email marketing platforms help you deploy measurable email marketing campaigns. 

Thus you can track each campaign’s metrics down to details such as click-through rate, open rate, engagement levels, and more. 

It’s without a doubt that email marketing helps generate instant revenues while creating brand awareness.

So if your email marketing service integrates with your ecommerce platform, you can see the revenue generated from each campaign in real-time.

4. Reduce Risks with A/B Testing

Because you can measure your campaigns down to every detail, you can tell which email campaign is working and which is not. 

And with the A/B testing tool of an email marketing service provider, you can see the vital metrics among different email campaigns.

The result is that you can better mitigate and reduce risks by using a data-driven approach to your email campaigns.

5. Social Media Channel Promotion

Many email marketing platforms can integrate with your social media profiles.

And this integration makes it easy to promote your business across different social media channels.

For instance, you can offer your email recipients special deals if they post your hashtags or follow you on Instagram.

Must-Have Features of Any Good Email Marketing Software

Must-Have Features of Any Good Email Marketing Software

I get it. 

There are dozens of email marketing platforms out there, and it’s increasingly becoming hard to know which one is best.

However, what differentiates the best from the rest is the list of features, functionalities, and capabilities they offer. 

The best email marketing services come with many great features that businesses (of any size) can use to enhance their email campaigns and increase conversion. 

Let’s consider some of the must-have features of any good email marketing platform:

1. Marketing Automation

Email Marketing Automation

Marketing automation is one of the most powerful and essential features of an email marketing platform. 

It’s a must-have feature that allows you to send automated emails based on a specific set of rules.

An email marketing service provider without marketing automation as a feature is useless.

An excellent example of marketing automation in action is a welcome email series.

This series of emails go out when an audience first subscribes to your email list or a website visitor makes their first purchase.

The action (subscription or purchase) triggers an automated email series with different communication messages at different intervals (hours, days, or weeks).

For instance, you get a new subscriber to your newsletter; this event triggers an automated email message.

In the email message, you thank the customer for their subscription and provide a link to confirm their subscription.

Upon confirmation of their subscription triggers another automated email thanking them for their confirmation with an offer or incentive to take a specific action.

You can use the email marketing automation feature to reach out to customers automatically based on an action they’ve taken.

Likewise, this feature is also responsible for automatic email notifications such as order status changes, shipment notifications, etc.

Email automation is handy and eliminates the need to send emails manually.

2. Audience Segmentation

Audience Segmentation

Audience segmentation allows you to segment or group your email audience into actionable characteristics.

It’s another essential feature that an email marketing service should offer.

When running email campaigns, the one-size-fits-all approach does not work, and it is not advisable for any business. 

Best practice entails that you segment your audience and requires email marketing platforms to provide this capability.

You need to be able to divide your audience into separate groups or segments. 

The best email marketing software allows you to select contacts by different fields in your email list, identifying ideal sub-sections. 

It also helps to narrow your segment focus.

You should be able to segment your audience based on certain conditions such as engagement, geolocation, purchase behavior, browser used, click-through, past purchases, amount spent, and more.  

There are no limits to the number of conditions one can create.

In fact, Hubspot found that email marketers who segmented their audience realized over a 750% increase in revenue.

Similarly, MailChimp’s survey reveals that segmented email campaigns resulted in 14.31% higher open rates than non-segmented ones.

Audience segmentation also delivers better email deliverability as a result of the email communication being better targeted.

3. Behavioral Targeting

Behavioral Targeting

Behavioral targeting is an aspect of audience segmentation. However, it’s so vital that it’s a vital feature of its own.

With this feature, you can send targeted, automated emails to your audience based on their interaction with your business across different channels such as email, social media, website, and more. 

When it comes to email marketing services, delivering relevant content to your contact is critical to success. 

And one of the best ways of delivering relevant content to your audience is via behavioral targeting.

As a strategy, targeting email communications based on your audience’s behavior is very effective.

According to SmartInsights, triggered (based on audience behavior), email communications realize higher open and click-through rates.

With an impressive 38.03% open rate and 6.76% click-through rate, there’s no debate about behavioral targeting’s effectiveness in email marketing communications.

So it’s vital to ensure that the email marketing service provider you’re considering offers this feature.

Another survey conducted by Econsultancy shows that only 20 percent of email marketers use behavioral targeting.

Therefore, using behavioral targetting in your email marketing communication can be a competitive advantage.

4. Analytics & Reporting

Analytics & Reporting

Analytics & reporting is another must-have feature of the best email marketing software. 

This feature allows you to track and aggregate data on your different email marketing campaigns’ performance. 

Robust analytics and reporting features make it possible for you to visualize vital information such as click-through rates, open rates, and more.

With this information, you will make better decisions and devise better strategies to boost your email marketing campaigns. 

Moreover, it will also help you make better decisions about your marketing budget.

The email marketing platform you choose should provide you with detailed insights into your email campaign’s performance.

On most email marketing services, you can access analytics and reports through the dashboard. 

From the dashboard, some of the insights you may see include:

  • Opens, clicks, bounces
  • Email forwards, deletes, or prints
  • Recipients’ device types – desktop or mobile
  • Time spent interacting with email.
  • Demographics (gender, age, etc.)
  • Heat maps – (sections of email with most engagement)

5. A/B (Multivariate) Testing

A/B (Multivariate) Testing

A/B testing enables you to test and compare different variations of your email campaigns with your audience and analyze which variation yields the best results.

For instance, changing the color of your call-to-action (CTA) button is a form of A/B testing.

And if you observe that you get better click-through when the button is green compared to black, you should be using green for your CTA buttons.

A/B testing is another vital feature that every good email marketing software should provide.

As you can imagine, A/B testing varies in complexity. 

However, you don’t need to over-complicate it when it comes to email marketing.

Most of the A/B testing you’ll be doing in email marketing revolve around testing subject lines, CTA, sent times, pre-text header, etc.

Nevertheless, you want to make sure any email marketing service you choose comes with this feature.

In addition to the email marketing platform offering this A/B testing, you want to make sure you can use it with ease.

After creating your email campaign’s different variations, the platform should automatically send them to the different subgroups.

And the email marketing service should be able to test, track and find the best variation with a subset of your audience to use for the rest of your audience.

A/B testing is a vital feature, as it is one of the best ways to boost your emails’ click-through and open rates.

6. Integration with Third-Party Apps

Integration with Third-Party Apps

An email marketing platform will be heavily limited if it does not integrate with other third-party applications. 

If your email marketing service can’t integrate with your ecommerce software, there will be limits to what you can accomplish.

Email marketing services work best when you can integrate them with other services, platforms, and systems.

As such, the ability to integrate with third-party apps is a must-have feature when looking for the best email marketing service.

The software should offer easy-to-use platform extensions or APIs that allow you to add more capabilities and features. 

With its ability to integrate with third-party apps, you can integrate workflows and email functionalities with social apps, mobile apps, loyalty programs, and more.

Some of the benefits of email marketing software integration include:

  • Integration with the cloud-based email verification services
  • Use Google Analytics for tracking email conversions and clicks
  • Product recommendation and customized messages

While the benefits of email marketing services are immense, they deliver greater benefits if they can integrate with other software and third-party applications.

7. Signup Forms

Email Marketing Services Signup Forms

Signup forms allow you to collect user subscription data as you build and grow your audience.

They are crucial features that should be present in any email marketing service and must be easy to set up and use.

Likewise, the signup form’s design and style are fundamental, as they will play a key role in how people subscribe to your email list.

The best email marketing services offer very easy and fast signups, thus building your audience.

The signup form design process should be straightforward and quick; it should be free of any complex process. 

You should also be able to integrate the signup form into your online store or website.

Certainly, the signup form should also be customizable to suit your brand’s look and feel.

When you customize your signup forms to suit your brand, this boosts customer trust while telling a consistent brand story. 

Equally important, you should be able to pair the signup form with the marketing automation feature to send automatic welcome emails. 

You should also be able to segment contacts in different categories at this state and send them custom content.

8. Custom Email Templates

Email Marketing Services - Custom Email Templates

Custom email templates enable you to present your email marketing communications professionally and delightfully.

They are another essential feature that any good email marketing software provider should offer.

You want our email marketing communications to make an impression, not just the first time but always.

Impressions matter a lot to any brand, and you need highly customizable email marketing software to create excellent brand impressions.

The email marketing service provider should allow for email customizations from a visual styling perspective. 

Some of the vital aspects of creating a visually appealing email are a drag-and-drop feature, pre-designed templates, inbuilt photo editing, responsive design, and more.

With pre-designed, customizable email templates, you do not have to recreate your email design always.

You can customize the template (as you like) to suit your brand and leverage and re-use it with just a couple of clicks. 

With the custom template optimized for mobile and desktop views, you don’t need to create different designs for each device type.

9. Dynamic Content

Email Marketing Services - Dynamic Content

In email marketing, dynamic content is email content that changes based on the audience’s behaviors, preferences, or data. 

This feature allows you to personalize certain parts of your email, such as name, salutation, calls to action, visuals, text, etc., to a specific set of subscribers.

With dynamic content, you can add more value to your email marketing campaign’s strategy by ensuring you send your audience what’s relevant to them.

By providing your audience with more relevant content, you can boost your email marketing campaigns’ effectiveness and results. 

Some of the benefits of the dynamic content feature are:

  • Saves time
  • Enhances the customer experience
  • Increase campaign engagement

10. Advanced Features

Email Marketing Services - Advanced Features

The best email marketing software should also come with some advanced features. 

Some of the advanced features you should look out for include:

A. Advanced List Maintenance 

The ability to maintain your email audience list is critical to maintaining positive email deliverability.

And the processing of managing the email audience list and its maintenance process is a vital feature your email marketing platform should offer.

For example, your email marketing service system should detect bouncing email addresses and remove them from your active list after a series of failures.

Given its importance, don’t settle for email marketing platforms that don’t offer an automated way to maintain your audience email list.

B. Enhanced Deliverability 

Are your emails arriving at your audience’s inbox or spam box?  

Your email marketing service provider should manage the deliverability of your emails right into your audience’s inbox.

An email marketing platform with this feature will share vital information regarding your email campaign’s delivery.

C. CAN-SPAM Compliance Built-In

Your email marketing service should provide tools that increase and ensure you’re CAN-SPAM compliance.

It should provide you with the means to add footer contact details and visible unsubscribe information.

The email marketing platform should also guide you during email campaign composition to ensure a low spam score.

Best Email Marketing Services

Best Email Marketing Services

So far, we’ve covered what email marketing is and the importance of using the best email marketing providers.

We’ve also taken a look at the must-have features of any email marketing service.

Now that we’ve gotten the fundamentals out of the way, it’s time to go through the best email marketing services available.

This section of the guide provides you with an in-depth review of the best email marketing platforms out there. 

Choosing the best platform is vital, as that is the only way you can achieve the total rewards of email marketing. 

1. Moosend – Top 3 Best Email Marketing Service Provider

Moosend - Best Email Marketing Service

Moosend is a top-rated email marketing platform that allows you to create your email list, automate tasks, personalize emails, and more. 

The platform’s automation tool takes away the stress of sending your emails manually.

Thus, giving you more time and resources to focus on building relationships that matter with your audience.

Moosend offers a built-in drag-and-drop campaign builder along with customizable and mobile responsive email templates.

And this feature enables you to add social icons, text blocks, photos, and more to your emails. 

With the extensive email template library Moosend offers, you can choose any style and design of templates that you want. 

Key Features

Here are some of the critical features of the Moosend email marketing platform:

  • Marketing Automation
  • Landing Page Builder Tool
  • Audience Segmentation
  • Custom Signup Form
  • Customer Support
  • Reporting and Analytics
  • Integration:
  • Tracking
  • Ecommerce AI (Artificial Intelligence)
  • Newsletter Editor
  • A/B Testing

Plans and Pricing

Moosend Plans and Pricing

Moosend is one of the most affordable and best email marketing services available.

This email marketing service provider offers three plans, and the first one is free.

1. Free

The Free plan is completely free, and it comes with most of the core features of Moosend.

It’s free forever, and you do not need to enter your credit card details to sign up. 

This plan comes with Moosend’s core offerings such as unlimited emails, reporting & analytics, and subscription & signup forms. 

However, it lacks support for custom landing pages, team members, and priority support.

2. Pro

Moosend’s Pro plan is the most popular plan of its offerings, and it costs $8.00 per month. 

This plan comes with all the free plan offerings, including landing pages, phone support, transactional emails, five team members, and an SMTP server. 

However, it does not support custom reporting.

3. Enterprise

The Enterprise plan is customized to suit your custom requirements. As a result, there’s no specific pricing information.

So you need to contact Moosend to discuss your requirements and negotiate pricing terms.

The plan offers account manager, custom reporting, SSO & SAML, ten team members, onboarding & migration, and service-level agreement. 

Ease of Use

As mentioned earlier, Moosend comes with a drag-and-drop template builder, and this makes it easy to use.

The drag-and-drop builder allows you to work with email templates with ease when designing your marketing communications.

With this feature, no need to be an expert in using the service. 

Another handy feature is the ability to save your settings and use them at a later time.

Customer Support

Numerous customers have taunted Moosend’s impressive and responsive customer service.

Moosend offers different channels through which you can reach the support team. 

You can reach Moosend’s customer support team via live chat or through their help desk.

Moosend also offers webinars, tutorials, and a knowledgebase to onboard and educate you on how to use their email marketing platform effectively.

Pros

Here are some of the notable advantages of using Moosend for your email marketing communications:

  • A free plan that offers almost everything you need
  • Tons of pre-designed templates
  • Integration with third-party apps
  • Abandoned cart recovery
  • Easy to onboard and use

Cons

Here are some of the notable disadvantages and challenges with using Moosend:

  • The editor has a minor UX issue when it comes to scheduling emails.
  • Difficulty with multi-layered email newsletter footers

2. Constant Contact- Top 3 Best Email Marketing Service Provider

Constant Contact - Best Email Marketing Service

Constant Contact started operations in 1995 and is one of the oldest email marketing companies in the industry.

The company changed its name from Roving Software to Constant Contact in 2004.

Constant Contact is one of the best email marketing platforms out there, and you can confidently rely on it for your email marketing.

The company positions itself with the ultimate goal of helping businesses navigate the power, potential, and promise of the web.

Constant Contact offers more than 100 mobile-optimized, modern templates for engaging and converting customers. 

It also offers excellent email marketing features to ease and streamline your email marketing strategy.

And its event management tool is an example of a unique feature that allows you to manage event registration, invitations, and tickets.

Key Features

Some of the key features you can expect from Constant Contact are:

  • Signup forms
  • List segmentation
  • Marketing automation
  • Third-party apps & integrations
  • Shoppable landing pages
  • Customizable email templates
  • Industry-specific email templates
  • Tracking & reporting
  • Ecommerce marketing
  • Customizable popup forms
  • RSVP & Event management
  • Surveys and Polls
  • Coupons and discounts
  • Online donations
  • Contacts management
  • A/B Testing
  • Dynamic Content
  • Image gallery & logo maker
  • Mobile responsive websites
  • Online stores & Digital products download
  • Transactional email communications
  • Accept payments online

Plans and Pricing

Constant Contact Plans & Pricing

Constant Contact has two different plans and pricing. It does not have a free account, but it offers a free 60 days trial period.

1. Email

The starting price for this plan is $20.00 per month. The price varies depending on the number of contacts, with a maximum of 10,000 contacts. 

This plan is for organizations and small businesses that want to build customer relationships, create professional emails, and drive actual results. 

The plan allows for up to three users, and you can send an unlimited number of emails every month. 

You get phone support, chat support, learning resources, and a marketing advisor.

2. Email Plus

Constant Contact’s Email Plus plan starts at $45.00 per month. And this pricing also depends on the number of contacts you have. 

The Email Plus plan is great for organizations and businesses that want to achieve better results with email automation, advanced signup forms, and other great features. 

You can have up to 10 users and more and 50,000 contacts on this plan.

Constant Contact’s Email Plus plan also features unlimited monthly email sends and comes with all the Email plan features.

Ease of Use

Constant Contact is easy to use. It features a simple and straightforward design that allows you to navigate around it with ease.

However, the service offering is a bit broad, as they provide more services beyond email marketing. 

So this means you would need a few more clicks to get to the things that matter most to you.

In all, you can comfortably use Contact Constant to run your email marketing campaigns without any issue.

Customer Support

Constant Contact provides much better customer service than most email marketing services out there.

With both plans, you will get live chat support, email support, phone support, community support, and an extensive and resourceful library.

Pros

Here are some of the notable advantages of using Constant Contact for your email marketing communications:

  • Integrates with more than 400 apps
  • Offers free training and different support channels
  • Ideal for startups, small, and medium businesses
  • Allows for easy email creation and editing
  • Import/export feature to manage customer list

Cons

Here are some of the notable disadvantages and challenges with using Constant Contact:

  • User Interface (UI) challenges and complaints
  • Reporting features customization limitations
  • Some customers consider pricing a bit high

3. Sendinblue- Top 3 Best Email Marketing Service Provider

Sendinblue Email Marketing Service

Sendinblue styles itself as the “smartest and most intuitive platform for growing businesses.”

The company offers email marketing SaaS, and its services span SMS marketing, live chat, and CRM systems.

In this guide, we’re only looking at its email marketing service and how it stacks among other providers in the space.

Sendinblue’s email marketing service is easy to use, budget-friendly, and stacked with essential email marketing features.

When the company launched in 2012, its core focus was around transactional emails – subscription, invoices, shipping, order, etc., notifications.

Since then, Sendinblue has grown significantly over the years and now offers a full-fledged email marketing suite on their platform.

With over 30 million emails and SMS moving across its platform across 14 different countries, it’s safe to assume that Sendinblue has the infrastructure for scale.

Certainly, you can take advantage of Sendinblue’s email marketing features to nurture and engage your email audience.

But you can even go further and converge the platform’s live chat, SMS, and CRM services to take your customer experience to another level.

Fortunately, Sendinblue offers a free, so you get to experience its core features without spending a dime.

Key Features

Here are some of the key features you can expect from SendinBlue:

  • Email marketing
  • SMS marketing
  • Sale CRM
  • Marketing automation
  • Transaction email and SMS
  • Audience segmentation
  • Landing pages
  • Signup forms
  • Email heat map
  • Open and click-through reports
  • A/B testing
  • Real-time statistics
  • Send time optimization
  • Plugins and API integrations
  • GPDR compliance

Plans and Pricing

Sendinblue Plans & Pricing

Sendinblue is considered one of the most affordable email marketing platforms and offers the following subscription plans:

1. Free

The free plan is forever free and offers up to 300 emails per day and unlimited contacts. 

It also comes with other features such as SMS marketing, email campaigns, email template library, mobile-friendly email designer, chat support, and email & SMS personalization. 

However, it lacks some vital features such as A/B testing, sent time optimization, landing page builder, etc.

And it places the “Sent by Sendinblue” logo at the bottom of your email communications.

2. Lite 

Sendinblue’s Lite plan costs $25 per month, and you can send 10,000 emails.

You can send more than 10,000 emails at additional costs.

This plan comes with all the Free plan’s features with the option to do A/B testing and remove the “Sent by Sendinblue” logo.

Also, there’s no daily sending limit, and you get full email support.

3. Premium 

The Premium plan offers more features and starts at $65.00 per month, with the email send limit capped at 20,000.

You can send more than 20,000 emails at additional costs.

The plan supports all of the Lite plan’s features in addition to marketing automation, landing pages, multi-user access, Facebook ads, email, and phone support, etc.

4. Enterprise 

If you have advanced needs and any of the above plans do not meet them, Sendinblue offers an Enterprise plan.

The Enterprise plan is more of a customized plan tailored to suit your unique business requirements.

In a nutshell, this plan comes with the Premium plan’s features, including priority sending, custom email volume, more than 20 landing pages, priority support, customer success manager, SSO (SAML), and more.

Ease of Use

Sendinblue is relatively easy to use for any email marketing campaign.  

Its SMS, Chat, and CRM integrations might make things seem a little confusing initially, but anyone can comfortably use the platform.

You can use it to set up and monitor your email campaigns with ease. 

And you can also create newsletters with different designs and templates with this platform easily.

Customer Support

Sendinblue offers various customer support channels.

You can connect with them through email, live chat, phone, and help desk ticketing system. 

Sendinblue’s Academy provides comprehensive training and onboarding on email marketing and how to use their platform.

Pros

Some advantages of using Sendinblue for your email marketing communications are:

  • Integrates with third-party apps
  • User-friendly
  • Affordable pricing options
  • Great value for money
  • Free forever version

Cons

Some of the notable disadvantages of using Sendinblue for your email marketing communications are:

  • Loading speed needs improvement
  • The UX and email editor needs improvement

4. Hubspot

Hubspot Best Email Marketing Services

Hubspot’s personalized experience and ability to capture the right audience at scale make it one of the best email marketing platforms for marketers.

However, it’s important to note that Hubspot offers more than email marketing.

But for this review, we’ll focus only on the platform’s email marketing capabilities.

It allows for integrating third-party apps, which gives more value to the platform’s functionality and features.

As an easy-to-use platform, Hubspot provides a seamless way of designing, optimizing, and sending awesome-looking emails. 

This email marketing software is ideal for any business size, given its customizable features.

As a result, you can pick the features you need and upgrade whenever you want.

Hubspot also creates room for creativity and customization, as you can build your email template from scratch. 

If you do not have much time, you can use the pre-designed templates of the platform. 

The templates allow you to add images, text, dividers, buttons, and different types of layouts and assets.

Key Features

Here are some of the key features you can expect from Hubspot:

  • Free CRM
  • Landing pages
  • List segmentation
  • Email automation
  • Workflows
  • Paid ad tracking
  • Social media integration and management
  • Reporting and analytics

Plans and Pricing

Hubspot Plans and Pricing

Hubspot has different plans for different levels of businesses. It offers a Free, Starter, Professional, and Enterprise plan.

1. Free

Hubspot offers a Free plan that you can use to generate and email new leads. You can also use it to track and measure your campaign’s success.

The Free plan’s offering includes email marketing, forms, live chat, ad management, and reporting dashboard.

2. Starter 

Hubspot’s Starter plan starts at $50.00 per month for 1,000 marketing contacts and supports every feature on the Free plan. 

Furthermore, the Starter plan supports landing pages, conversational bots, list segmentation, contact website activity, ad retargeting, email marketing, form follow-up emails, and more.

3. Professional

The price of the Professional plan starts at $890.00 per month for 2,000 marketing contacts. 

It offers room for increasing your marketing contacts once you hit the 2,000-limit.

This plan comes with the Starter plan offerings, including smart content and reporting, marketing automation, contact, and company scoring, multi-language content, A/B testing, ABM tools, campaign reporting, and more.

4. Enterprise

The Enterprise plan starts at $3,200.00 per month with room for over 10,000 marketing contacts. 

It supports the Professional plan’s features and also supports user roles, single sign-on, email send frequency cap, field-level permissions, hierarchical teams, partitioning, behavioral event reporting and triggers, and more.

Ease of Use

This platform is comprehensive, as it offers a wide range of services. So it can get a little bit confounding. 

However, its email marketing services are easy to set up and use. 

It has a simple dashboard that provides you with quick access to all the features you need.

Customer Service

The response time of Hubspot’s customer services team is in line with industry best practices.

Hubspot provides customer support through different channels, including phone, live chat, email, and tickets. 

And most of these support channels are available for all plans. 

Hubspot’s online educational resources are second to none and help you get started with ease.

Pros

Some of the notable advantages of using Hubspot for your email marketing communications are:

  • Friendly and flexible User Interface (UI)
  • Great onboarding resources via webinars and training
  • Ease to use platform with step-by-step processes
  • GDPR compliance is a big plus
  • Intuitive email builder with great default templates

Cons

Here are some of the notable disadvantages and challenges with using Hubspot:

  • List management is not flexible
  • Workflows can be a little bit confusing
  • It can get costly
  • No social media integration and monitoring

5. OmniSend

OmniSend Best Email Marketing Platform

Omnisend is a comprehensive email marketing solution designed for growth-focused ecommerce companies and brands. 

This platform allows you to bring all your channels in one place and automate your email marketing processes. 

With its sophisticated automation workflows, you will be able to earn more revenue. 

The automated workflows help to recover lost sales with personalized and hyper-targeted messaging.

Interestingly, this email marketing software works with all the top ecommerce platforms, including BigCommerce, Shopify, WooCommerce, Magento, and more. 

Omnisend started operations back in 2014, and it is a U.K based company. 

Key Features

You can expect the following key feature when using Omnisend:

  • ROI/analytics tracking
  • A/B Testing
  • Landing pages
  • Web forms
  • Dynamic content
  • Drip campaign
  • Customizable Call to Action
  • List segmentation
  • Sales intelligence
  • Social marketing
  • Email automation
  • Template management
  • Mobile optimized emails

Plans and Pricing

Omnisend Plans & Pricing

Omniend’s subscription plans and pricing cater to small, medium, and large businesses. 

They offer four different subscription plans, including a free plan:

1. Free

The free plan does not cost a dime, and it allows you to start with easy-to-build email campaigns. 

And with the Free plan, you can send up to 15,000 emails per month. 

The Free plan features include reports, signup forms, boxes, & popups, and email campaigns.

2. Standard

The Standard plan costs $16.00 per month, and you can use it for SMS marketing and email marketing automation.

This plan also allows you to send up to 15k emails per month. 

It comes with all the Free plan offerings, including email automation, SMS campaigns & automation, 24/7 chat and email support, and audience segmentation.

3. Pro

Omnisend’s Pro plan offers the best value for those who want to unlock the power of omnichannel marketing. 

This plan costs $99.00 per month, and you can send up to 15,000 emails per month with $99.00 in SMS credit. 

It comes with all the Standard plan’s offerings, including Google customer match, Facebook custom audience, web push notifications, advanced reporting, and customer success manager.

4. Enterprise

The Enterprise plan has a custom pricing model, and you have to contact OmniSend to get pricing details. 

Based on available information, it allows you to send unlimited emails per month. 

And it comes with the Pro plan offerings, including deliverability support, email account migration, custom IP address, and customer success manager.

Ease of Use

Omnisend offers a user-friendly email marketing plan, as confirmed by numerous customers.

It has a beautiful and simple design, and it is effortless to navigate than many email marketing software out there. 

Many users also love Omnisend’s reporting and analytics features, as it is straightforward to access, use, and understand.

Customer Support

Omnisend’s customer support team is always available to help and assist you with any issue you have.

If you get stuck or find it difficult to use any of its features, you can contact support, and they will respond almost immediately. 

They offer superior quality customer service, which is why most of their customers love them.

Pros

  • Great templates options
  • Simple and beautiful design
  • Allows for the creation of unique newsletters
  • Allows you to send up to 2,000 complimentary messages every month

Cons

  • Limited design options
  • Not the most customizable platform

6. MailerLite

MailerLite Best Email Marketing Services

MailerLite is another well-known email marketing platform that delivers excellent capabilities.

If you are looking for beautiful email designs, excellent customer support, and simplicity, then this is one of the best email marketing services to consider.

MailerLite is free of complicated settings. And with its user-friendly interface, you can create beautiful email campaigns quickly and easily. 

You can also manage subscribers and unsubscribers, track your results, design custom landing pages and popups, and more. 

It comes with essential email marketing features and integrates with a wide range of third-party apps.

Key Features

Here are some of the key features you can expect from MailerLite:

  • Drag-and-drop editor
  • Custom HTML editor
  • ECommerce campaigns
  • Newsletter templates
  • Popups and landing pages
  • Subscriber management
  • Embedded forms
  • Email automation
  • Audience segmentation
  • Personalization
  • Interest groups (tagging)
  • A/B split testing
  • Auto send
  • Delivery by time zone
  • Click maps
  • Campaign results
  • Opens by location
  • GDPR compliance

Plans and Pricing

MailerLite Plans & Pricing

MailerLite believes pricing should be affordable, fair, and straightforward for all businesses. 

This email marketing software has two major plans – Free and Premium plan.

1. Free

With MailerLite’s free plan, you can have up to 1k subscribers and send up to 12,000 emails per month. 

This plan also comes with some basic features but lacks many of the Premium plan’s advanced features.

2. Premium 

The Premium plan’s price is according to the number of contacts you have.  

The plan starts at $10.00 per month for 1,000 contacts with unlimited emails per month. The next tier is 1,001 to 2,500 contacts with unlimited emails for $15.00 per month.  

And the next is 2,501 to 5,000 contacts with unlimited emails for $30.00 per month. After which, you have 5,001 to 10,000 contacts with unlimited emails for $50.00, and so forth.

To gain full access to all of MailerLite’s features, you need to subscribe to the Premium plan.

The plan includes all the email marketing features you need to start and run successful email marketing campaigns.

Ease of Use

If you’re new to email marketing, you’ll find MailerLite user-friendly across all features.

The platform’s ease-of-use makes it attractive to beginners and experts looking for a simple platform that gets the job done.

Across the internet, new users have positively complimented MailerLite’s straightforward interface and drag-and-drop builder.

Customer Support

MailerLite’s quality of support is in line with industry best practices, and their customers have attested to this via positive commentaries in numerous online forums.

The platform is known not only for its quick response but also its fast resolution platform issues.

Together with, MailerLite offers support via several channels – video tutorials, online knowledgebase, email, and helpdesk support.

Pros

Some of the notable of the notable advantages of using MailerLite for your email marketing communications:

  • Simple, swift, and easy-to-use interface
  • A complete guide for non-marketing users
  • Affordable tiered pricing option
  • Free plan with up to 1,000 users
  • Great deliverability rating

Cons

Here are some of the notable disadvantages and challenges with using MailerLite:

  • Lacks image tagging feature
  • Issues of emails going to the Spam boxes of customers

7. Automizy

Automizy Best Email Marketing Software

Automizy is a leading email marketing software with the primary objective of increasing your email campaigns’ open rates.

As a result, Automizy built its email marketing platform with all the right tools you need to boost your open rates. 

It comes with essential email marketing features to help you achieve your email marketing goals. 

Best of all, all of Automizy’s features are accessible in one intuitive interface.

Automizy is an excellent email marketing platform for agencies, marketing consultants, small and medium-sized businesses. 

Its interface is straightforward to use, and it provides easy access to all its features.

Key Features

Automizy’s key features include, but not limited to the following:

  • ROI/analytics tracking
  • A/B testing
  • Lead scoring
  • Drip campaigns
  • Customizable CTAs
  • Web forms and landing pages
  • Audience segmentation
  • Auto-responder
  • List management
  • Mobile optimized emails
  • Subscriber management
  • Template management
  • Email editor

Plans and Pricing

Automizy Plans & Pricing

Automizy has a unique pricing model for its platform. It bases its pricing on the number of active subscribers in your database. 

So this means Automizy has one plan, and the plan allows for unlimited sub-accounts, unlimited users, free migration services, integrations and API, visual automation builder, and analytics.

You can expect the following pricing snapshot (based on the number of contacts):

  • Up to 200 contacts – $9.00 per month
  • 500 contacts – $18.00 per month
  • 1,000 contacts – $29.00 per month
  • 3,000 contacts – $49.00 per month
  • 5,000 contacts – $69.00 per month
  • 8,000 contacts – $99.00 per month
  • Up to 10,000 contacts – $119.00 per month
  • Custom – you can also choose the number of contacts you want, and Automizy will provide you with the cost.

Ease of Use

Automizy is void of complicated features, thus making it an easy-to-use email marketing platform.

Most importantly, Automizy provides you with established email marketing best practices to leverage and achieve better results with your email campaigns.

You can use Automizy and achieve all your email marketing objectives without a sweat.

Customer Support

Automizy provides a limited number of channels through which you can reach the support team. 

They are only available during business hours, and you can only reach them online. 

There are many complaints about their poor customer service, especially when it comes to response time.

Pros

Some of the pros and advantages of using Automizy are:

  • Everything you need for email marketing in one place
  • Simple and user-friendly UI
  • Improved open rates
  • No hidden charges

Cons

Automizy’s disadvantages and shortcomings are as follows:

  • Lacks RSS feed to email automation
  • Limited customer support
  • Limited A/B testing
  • Challenging to integrate with Google Analytics

8. ConvertKit

ConvertKit Best Email Marketing Platform

CovertKit is a highly functional email marketing software designed for content creators and business owners. 

It makes it easy for you to create landing pages and promote your product and services over email. 

Many users love this email marketing platform because of its affordability and user-friendly features.

ConvertKit comes with a powerful and valuable visual automation builder as a service designed by creators for creatives.

You can easily send targeted, well-timed emails to your audience with ConvertKit.

Likewise, its segments and automated tags’ features allow you to organize your audience based on their location, behavior, interest, and much more.

Key Features

Here are some of the key features you can expect from ConvertKit:

  • Email marketing
  • Landing pages
  • Commerce
  • Email automation
  • Creator pro
  • Email sign up forms
  • Integrations
  • Segmentation
  • Customizable CTAs

Plans and Pricing

ConvertKit Plans & Pricing

CovertKit has a plan for every creator at any given stage of their journey as a creator. It provides a free plan and two paid plans:

1. Free

This plan costs $0 per month and allows you to have up to 1,000 contacts at no cost. 

ConvertKit’s free plan allows you to send email broadcasts, design unlimited landing pages and forms, and sell subscriptions and digital products.

As a free subscriber, ConvertKit offers customer support via email.

2. Creator

The Creator plan costs $29.00 per month, allowing you to manage up to 1,000 contacts. 

It comes with all the free plan offerings and allows you to set up automated funnels and sequences.

As a Creator plan subscriber, you can take advantage of ConvertKit’s free migration from other tools services.

3. Creator Pro

Creator Pro costs $59.00 per month, and it also allows you to manage up to 1,000 subscribers. 

This plan comes with the Creator plan features and supports advanced reporting, subscriber scoring, newsletter referral system, Facebook custom audiences, and more.

Ease of Use

ConvertKit is easy to use, comes in a simple UI/UX with no complicated settings or configurations.

Setting up ConvertKit’s marketing automation setting is intuitive and straightforward, unlike most email marketing services in the space.

Customer Support

ConvertKit’s quality of customer support is in line with industry best practices and standards.

Users have complained about the response time being a bit slow, but overall, the customer support team is responsive.

Pros

Some of the notable advantages of using ConvertKit for your email marketing communications are:

  • Powerful automation and tagging
  • Free plan
  • Easy to use
  • Integrates with different third-party apps
  • No multiple subscriber fees

Cons

Here are some of the notable disadvantages and challenges with using ConvertKit:

  • Lacks advanced template customization
  • A bit pricey for new content creators
  • Lacks A/B testing feature

9. Gist

Gist Best Email Marketing Platform

Gist is an all-in-one platform that supports email marketing, knowledge base, chatbots, popup forms, marketing automation, event tracking, meeting, and third-party integrations.

The platform’s email marketing tool provides all the necessary features needed to take your email marketing communications to the next level.

And if you’re interested in other forms of customer engagement, Gist’s plethora of tools can cross integrate for a unified customer experience.

All in all, Gist is a suite of software businesses and organizations use to sell, market, communicate, and support their customers.

Key Features

Some of the pros and advantages of using Gist are:

  • Email broadcasts
  • Drip campaigns
  • Email automation
  • Scheduled emails
  • Email funnels
  • Upsell & cross-sell emails
  • Pre-designed templates
  • Personalization
  • Marketing automation
  • Time-zone optimization
  • Automatic email resend to non-openers.
  • Audience segmentation
  • Reporting and analytics
  • Mobile optimizations
  • Spam safeguards
  • Geo-tracking
  • Multi-channel communication
  • Social media integration
  • Workflow configuration

Plans and Pricing

Gist Plans and Pricing

Gist provides subscription plans with different pricing. It also offers a free plan for those that want to get started with the platform.

1. Free

Gist’s free plan allows you to broadcast emails, segment your audience, and stay GDPR compliant.

The plan allows you to have up to 200 contacts, capture website leads, and use basic email templates.

Along with the several features this plan offers, it allows you to build forms, personalize your email communications, and manage your contacts with ease.

2. Professional

Gist’s Professional plan starts at $19.99 per month and allows you to have up to 1,000 contacts.  

If you have more than 1,000 contacts, Gist provides a convenience calculator to provide pricing based on the number of contacts in your list.

With the Professional plan, you can set up drip email campaigns and run simple marketing automation.

It allows you to send unlimited emails, set up email triggers, build conditional content, configure a custom domain, resend emails to non-openers, and use responsive email templates.

3. Premium

With a starting price of $49.00 (sometimes discounted to $29.00), the Premium plan gives you access to setup advanced workflows and personalizations.

You still get the default 1,000 contacts which you can increase accordingly. This plan supports every feature of the Premium plan but gives you more.

Gist’s Premium plan’s multi-step visual automation builder takes setting up marketing automation to the next level.

The Premium plan is indeed premium with support for automatic event tracking, abandoned cart recovery, ecommerce integrations, and Facebook and Instagram ads.

You also get the smart email send-time feature, email delivery windows, dedicated IP address, email statistics and report, plus professional pre-built templates.

Ease of Use

Gist’s email marketing platform provides easy-to-use features to take your email marketing communications to the next level.

The company’s support documentation provides in-depth setup, configuration, and use-case scenarios to get you up and running quickly.

Customer Support

Gist’s customer support processes are in line with industry best practices.

When we tested their live chat support, the support personnel was knowledgeable and provided appropriate guidance to resolve our questions.

Moreover, there are very few negative complaints about Gist across online communities.

Pros

Some of the advantages of using Gist for your email marketing communications are:

  • The support team is excellent, responsive, and helpful.
  • Messenger bots very useful in capturing leads
  • Simple yet powerful in its implementation
  • Unification of customer contact and engagements

Cons

Here are some of the notable disadvantages and challenges with using Gist:

  • Integration with some ecommerce platforms can be cumbersome.
  • Needs to improve speed and performance on web browsers
  • Require more time to learn and utilize

10. Sendlane

Sendlane Best Email Marketing Software

Sendlane’s market positioning transforms your audience into loyal, lifetime customers through email and SMS marketing.

By doing this, the platform believes that you’ll generate more revenue, increase customer retention and make meaningful connections with your audience.

This email marketing service features a drag-and-drop builder to help ecommerce merchants create and send emails. 

You can also use Sendlane to send emails to a targeted audience and insight into your customers’ behavioral data. 

With this, you can send your customers personalized messages through emails or SMS to improve customer engagement.

Ecommerce merchants can also track purchases, clicks, as well as visits in real-time. 

This ability helps you to make well-informed decisions about your marketing campaign and the growth of your business. 

SendLane integrates with more than 30 apps and software, including Shopify, Shopify Plus, Miva, WooCommerce, and more.

Key Features

Sendlane’s key features include, but not limited to the following:

  • A/B testing
  • CAM SPAM compliance
  • Auto-responders
  • Landing pages and web forms
  • Template management
  • Subscriber management
  • Analytics and reporting
  • Mobile optimized emails
  • Event-triggered email
  • Lead management
  • Dynamic content
  • Drip campaigns
  • List management
  • Campaign management
  • Customer engagement
  • Lead capture
  • Lead nurturing
  • Automated marketing
  • Segmentation
  • Website visitor tracking

Plans and Pricing

Sendlane Plans and Pricing

Sendlane has a very transparent pricing list with no hidden charges or surprises. 

The platform offers different subscription plans:

1. Starter

Sendlane offers a unique starter package for those just starting.  

The starter plan gives you six months of full access to the Growth plan plus unlimited access to their Ecommerce Email Academy.

The regular retail price for this starter package is $594.00 for six months.  

However, if you’re lucky, you might get the package at a discounted price point when the company is running a promotion.

2. Growth

The Growth plan costs $99.00 per month, and you can have up to 5,000 contacts. 

This plan includes 24/7 email and live chat support, access to all features, and assisted onboarding support.

2. Professional

The professional plan costs $245.00 per month, and you can have up to 10,000 contacts.

With this plan, you get proactive deliverability monitoring, program reviews once a month, white-glove, and custom onboarding.

Sendlane also provides mail and live chat support (24/7), access to all features, and a dedicated customer success manager.

SendLane also as a Starter Pack, which offers six months of service – Growth Membership to EEA. It is a one-time payment package, and it costs $497. This plan renews to the Growth plan automatically.

Ease of Use

Some email marketing tools take a couple of weeks or even months to get through onboarding setup. 

Interestingly, that is not the story with Sendlane. The platform is straightforward to use, and the assisted onboarding support will ensure you get on board quickly and easily.

Customer Support

All the plans on this email marketing platform provide users access to 24/7/365 support. 

You can connect with the support team through email or live chat. 

With the assisted onboarding support, there will always be someone to guide and help you through the onboarding process.

Pros

Sendlane’s core advantages are:

  • An impressive automation system
  • Outstanding deliverability
  • Innovation and releasing new features.
  • A quick and simple onboarding process
  • Built for ecommerce

Cons

Sendlane’s disadvantages and shortcomings are as follows:

  • A bit expensive
  • Not very clear to use at times

11. GetResponse

GetResponse Best Email Marketing Solution

GetResponse is among the best email marketing platforms in the world. 

This platform offers streamlined marketing automation for all types and sizes of small, medium, and large businesses. 

With highly scalable workflows, GetResponse allows you to campaign automation and improve sales with personalized communications.

And if you’re looking to boost your lead generation capabilities, GetResponse has the right solution for you.

It also allows you to track your customers’ behaviors to learn more about them and reach them better.

Key Features

Here are some of the vital features you can expect from GetResponse:

  • Email marketing
  • Autoresponders
  • Email creator
  • List management
  • Email analyst
  • Transactional emails
  • Landing pages
  • Web push notifications
  • Marketing automation
  • Signup forms
  • Webinars
  • A/B testing
  • Segmentation
  • Customizable templates

Plans and Pricing

GetResponse Plans and Pricing

GetResponse has four different subscription plans. All the plans have a free 30-day trial period, and you do not need to enter your credit card to get started.

You can also pay monthly, annually, or 24-month, with the last two attracting 18 percent and 24 percent discounts.

1. Basic

The Basic plan costs $15.00 per month and supports autoresponders, unlimited landing pages, and unlimited automation templates.

You also get a sales funnel, unlimited lead funnels, and support for Facebook and Google ads.

2. Plus

The Plus plan is GetResponse’s most popular plan and costs $49.00 per month. 

This plan includes everything the Basic plan offers and gives you an automation builder with five workflows.

You also get to take advantage of GetResponse’s webinar platform with a maximum of 100 attendees.

Other popular features supported are:

  • Contact scoring & tagging
  • Sales funnels (up to 5)
  • Work collaboration (up to 3 users)
  • Webinar funnels (up to 5)
3. Professional

At $99.00 per month, the Professional lets you optimize your results with pro automation and integration tools.

It includes everything the Plus plan offers and grants you unlimited access to the automation builder.

You also get to monetize your webinars with the paid webinar feature that allows up to 300 attendees.

The plan’s web push notifications, unlimited sales funnels, unlimited webinar funnels, on-demand webinars, and work collaboration (up to 5 users) optimizes your results.

3. Max

If you’re looking to evolve your marketing communications with advanced features, then look no farther than GetResponse’s Max plan.

The Max plan is a customized, personalized, and flexible plan that gives all of the Professional plan’s features and more.

You can take advantage of transactional emails, access to dedicated support, multiple accounts and users, and migration support services.

With this plan, GetResponse provides Single sign-on (SSO) services, webinars at scale (up to 1000 attendees), and assisted IP warmup.

As a customized plan, you’ll need to reach out to GetResponse’s team to discuss your requirements and get a custom quote.

Ease of Use

GetResponse has a simple and straightforward interface that makes it easy to use. 

With its simple interface, you can get around the platform and do all the basics you need with ease. 

Users also found it very easy to use in creating pixel-perfect emails.

Customer Support

GetResponse has a 5-star customer success team that is loved and trusted by 96 percent of their customers. 

The support team is committed to your success, and they are there to serve you 24/7. 

You can also engage them through different channels. However, the platform lacks phone support.

Pros

Some of the notable advantages of using GetResponse for your email marketing communications are:

  • User-friendly design
  • More affordable than many email marketing platforms
  • Great discounts for paying annually or 24 month
  • Many advanced marketing automation features
  • Great webinar functionality
  • Comprehensive reporting features
  • Support in different languages
  • Transparent pricing system

Cons

Some of the notable disadvantages and challenges with using GetResponse:

  • The drag-and-drop feature could use some improvement
  • Maximum of 300 webinar attendees on the Professional plan
  • Lacks phone support
  • Lacks two-factor authentication

12. AWeber

AWeber

AWeber is an email automation platform that allows you to grow sales with email marketing and cultivate strong customer relationships at the same time. 

This platform’s email marketing solution provides ecommerce merchants access to pre-stocked photos, drag-and-drop builder, unlimited email templates, and other great tools that they can use to grow their business.

This company has been around for more than 20 years, and it has helped millions of businesses across the globe. 

Aweber has excellent customer support to attend to your needs 24 hours, seven days a week. 

This email marketing software is great for entrepreneurs, small businesses, podcasters, bloggers, and other online content creators.

Key Features

Aweber’s key features include, but not limited to the following:

  • A/B testing
  • CAN-SPAM compliance
  • Auto-responders
  • Dynamic content and drip campaigns
  • Analytics and reporting
  • Web forms and landing pages
  • Mobile optimized emails
  • List management
  • Subscriber management
  • Template management
  • Drag and drop
  • Real-time editing
  • SEO management
  • Customizable templates
  • Dashboard
  • Online forms
  • Notifications & lead nurturing
  • Segmentation
  • Marketing automation

Plans and Pricing

AWeber Plans and Pricing

Aweber provides a free version of its email marketing service that gives you access to all essential email marketing features.

These essential features help you build long-lasting, superb relationships with your customers. 

The free account allows for up to 500 contacts and gives you complete access to its 24/7 customer support.

If you want to access this Aweber’s full features, you have to go for the Pro subscription plan.

This plan unlocks all the advanced features of AWeber, such as advanced analytics, behavioral automation, and more. 

Aweber’s Pro plan’s starting price is $19.00 per month, and it does not have a free trial period. 

You can also save up to 14% when you pay for three months or 15% percent when you pay for the entire year.

Ease of Use

AWeber is an easy-to-use, solid, and affordable email marketing platform.

In terms of ease of use, this platform gets a 4.5 out of 5.0 rating. It has a straightforward navigation system and a user-friendly design.

Customer Support

AWeber has top-notch customer support, which is one of its major selling points. 

This email marketing platform has 24/7 customer support to attend to your needs at all times.

Pros

Aweber’s core advantages are:

  • User-friendly interface
  • Ease to use
  • Excellent customer support
  • Free version that offers all essential features

Cons

Aweber’s disadvantages and shortcomings are as follows:

  • Limits the use of specific keywords in emails
  • You cannot import a contact list you bought from a third-party

13. Pabbly

Pabbly

Pabbly is another well-known email marketing service that is known for its excellent email marketing features. 

This email marketing platform provides a complete set of marketing tools to streamline your email marketing processes. 

This platform’s email marketing service does not limit features such as list management, marketing automation, audience segmentation, and more.

Pabbly also allows you to integrate more than 300 apps and services without any additional costs. 

With this email marketing software, you can improve your email marketing performance by sending bulk emails and running campaigns in just a few clicks.

Key Features

Here are some of the notable key features you can expect from Pabbly:

  • Marketing automation
  • MX records cleaner
  • Drag and drop email builder
  • 2x open rates
  • List management
  • Import emails
  • Email tracking
  • Subscription forms
  • Autoresponders
  • SMTP routing

Plans and Pricing

Pabbly Plans and Pricing

Pabbly offers one of the most affordable email marketing services in the industry. 

The cost of using Pabbly is more competitive than that of CovertKit, AWeber, and MailChimp. 

Pabbly offers a free subscription with restricted features that you can use to get started on its platform.

It offers three paid subscription plans, namely Rookie, Pro, and Advance.

Here are the costs associated with this email marketing service based on your number of subscribers.

  • 5,000 subscribers – $29.00 per month
  • 15,000 subscribers – $49.00 per month
  • 50,000 subscribers – $99.00 per month
  • 100k subscribers – $179.00 per month
  • 200k subscribers – 349.00 per month

If you’re fortunate to come across Pabbly’s sales promotion, you can expect to pay less than the above amounts.

Ease of Use

Pabbly is cloud-based software, and this makes it much easier to use. 

It has a swift and easy onboarding process. In terms of ease of use, this email marketing platform has 4.3 out of 5 ratings.

Customer Support

Pabby has an excellent customer service team with friendly associates to assist you along the way.

However, several customers have complained that the support team’s response times need to be improved.

Pros

Some of the notable advantages of using Pabbly for your email marketing communications are:

  • Affordable pricing
  • Easy to use and onboard
  • Essential email marketing features
  • Integrates with over 300 apps and services

Cons

Here are some of the notable disadvantages and challenges with using Pabbly:

  • You can’t send emails with the free trial
  • Strictly against high-bounce and complaints rates

14. Klaviyo

Klaviyo

Klaviyo styles itself as the best email marketing platform for businesses that sell products and services online.

The platform enables you to build, scale and move your brand online. To date, Klaviyo has driven billions of dollars worth of revenue for brands (large and small) using its platform.

Many top brands such as Chubbies, Huckberry, and CustomInk rely on Klaviyo for their email marketing communications.

Klaviyo’s email marketing service helps to deliver a more personalized experience to your customers through different channels such as email, in-app notification, SMS, and web. 

Furthermore, Klaviyo seamlessly integrates with different ecommerce platforms such as Shopify, BigCommerce, WooCommerce, Magento, and many others.

Klaviyo can also integrate with any B2B and B2C service using custom APIs.

Key Features

Klaviyo’s key features include, but not limited to the following:

  • One-click integrations
  • ROI-based reporting
  • Powerful segmentation
  • Facebook advertising
  • Pre-built autoresponders
  • Website tracking
  • Dynamic data blocks
  • Email personalization
  • Product recommendations
  • Drag and drop email design
  • Custom activity fields
  • Responsive email templates
  • Abandoned cart series
  • A/B testing
  • Order follow-ups
  • Automated list imports
  • Signup forms and popups
  • Welcome email series
  • Start sending
  • Custom integrations
  • Customer profiles
  • Real-time tracking

Plans and Pricing

Klaviyo Plans and Pricing

Klaviyo prices its service based on the number of subscribers you have and the number of SMSes you send. 

Email services are free for up to 250 subscribers with 500 email sends per month. 

You can expect a starting price of $20.00 per month for over 251 to 500 subscribers.

As for SMS, Klaviyo charges $0.01 per SMS. You can also combine both services – email and SMS. 

The combination of both email and SMS services is also free for up to 250 subscribers.

Klaviyo’s free version is helpful as it allows you to test out the services before investing in making a purchase.

Ease of Use

Klaviyo’s ecommerce marketing automation platform is straightforward and easy to use.

With its automated workflow, you can be making money while you sleep. Klaviyo will handle the entire process for you.

Customer Support

As a leading email marketing platform, Klaviyo offers excellent customer support. 

Email support is available between 6 A.M. to 10 P.M. (New York Time) on weekdays and 10 A.M.-4 P.M. New York Time) on weekends.

If you’re on the free, you’ll have to rely on their email support.

However, if you’re on a paid plan, you get access to its email support as well as its live chat support.

Klaviyo’s live chat support is available between 9 A.M. to 5 P.M. (New York Time) on weekdays.

All customer s have access to Klaviyo’s online community support forum 24/7.

Pros

Some of Klaviyo’s core advantages are:

  • Advanced reporting and analytics
  • Integrates with different ecommerce platforms
  • Advanced personalization and behavioral targeting
  • A visual builder that is easy to understand and use

Cons

Klaviyo’s disadvantages and shortcomings are as follows:

  • It is on the higher end of the price spectrum.
  • Email-only customer support in the free plan

15. Ontraport

Ontraport

Ontraport is a complete suite of marketing features built for sales and marketing automation and customer relationship management.

It has numerous built-in features to help take your email marketing campaign to the next level.

With this Ontraport’s features and functionalities, you can give your customers targeted and personalized experiences that generate impressive results. 

Ontraport is more than just an email marketing and automation platform.

This platform offers referral programs, membership sites, business process automation, and sales force automation features.

Key Features

Here are some of the key features you can expect from Ontraport:

  • A/B testing
  • CAN-SPAM compliance
  • Auto-responders
  • Dynamic content and drip campaigns
  • Customer surveys
  • Landing pages and web forms
  • Mobile optimized emails
  • Analytics and reporting
  • Subscriber management
  • Template management
  • Event management
  • Membership management
  • Volunteer management
  • Social media integration
  • Marketing automation
  • Audience segmentation
  • Forecasting
  • Lead qualification
  • And more

Plans and Pricing

Ontraport Plans and Pricing

Ontraport offers its users a free 14-day trial period. After the trial period, you have to subscribe to any of the following plans:

1. Basic

Ontraport’s Basic plan costs $79.00 per month and allows up to 1,000 contacts.

You can send unlimited email marketing communications and have one user access to the Ontraport system.

2. Plus

The Plus plan costs $147.00 per month and allows up to 2,500 contacts. And just as with the Basic plan, you can send unlimited emails.

It gives you two user account access, two free onboarding call with the Ontraport support team, and ecommerce capabilities.

3. Pro

The Pro plan provides the best value and costs $297.00 per month. It gives you all the features of the Plus plan along with 10,000 contacts.

With this plan, Ontraport provides you with free email consultation to give you insight into your email delivery rates and industry best practices.

4. Enterprise

The Enterprise plan costs $497.00 per month with 20,000 contacts but a capped limit of 200,000 emails per month.

You can reach out to Ontraport’s customer support team if you require more contacts or send more than 200,000 emails per month.

With this plan, Ontraport provides you with a VIP support option (at additional cost) which grants you a dedicated rep, VIP launch services, telephone hotline, migration support, and more.

Ease of Use

Ontraport is a great email marketing automation tool, and it is excellent for businesses with a bigger email marketing budget.

It has a user-friendly interface and a smooth user experience. However, there are still a few clients that said they found it a bit difficult to use.

Customer Support

Ontraport has an award-winning customer support team. You can direct all your complaints and issues to them, and they are always willing to assist you. 

They provide support via email, live chat, and screen share.

Pros

Some of the advantages of using Ontraport for your email marketing communications:

  • 14 days free trial is a plus
  • Excellent customer support
  • Logical, flexible, and user-friendly
  • Email automation with CRM features makes it powerful

Cons

Here are some of the notable disadvantages and challenges with using Ontraport:

  • Challenges with the drag-and-drop interface when building emails
  • Lack of templating area and support for HTML templates
  • It’s expensive when compared to other platforms.

16. ActiveCampaign

ActiveCampaign

ActiveCampaign is another platform that promises to automate your email marketing communications and activate your entire customer experience.

Ecommerce operations, digital businesses, and B2B companies find the plethora of services ActiveCampaign offers to reach, nurture, convert and support their customers.

ActiveCampaign comes with great features that help streamline your email marketing campaign from an email marketing perspective.

It also makes it easy for you to track your tasks, prioritize your leads, automate list management, and more. 

Furthermore, ActivateCampaign designed their email marketing platform to make your entire sales and email marketing process as seamless as possible. 

ActiveCampaign also allows you to segment your contacts based on location, interest, behavior, and more. 

This platform is excellent for small and medium-sized businesses that want to improve their customer relationships and grow their business.

Key Features

ActiveCampaign’s key features include, but not limited to the following:

  • A/B testing
  • Event-triggered actions
  • Auto-responders
  • Dynamic content and drip campaigns
  • Mobile optimized emails
  • List management
  • Landing pages and web forms
  • Analytics and reporting
  • Template management
  • Subscriber management
  • Reminder/calendar system
  • Lead qualification
  • Segmentation
  • Task management
  • Marketing automation
  • Mobile access
  • Website visitor tracking
  • Social marketing

Plans and Pricing

ActiveCampaign Plans & Pricing

ActiveCampaign offers different subscription plans. Here are the plans and pricing:

1. Lite

This plan’s starting price is $15.00 per month and $9.00 per month when you pay annually. 

It comes with many valuable services features, marketing features, sales features, and support.

2. Plus

The Plus plan’s starting price is $70.00 per month and $49.00 per month when you pay annually. 

It comes with all the feature offerings of the Lite plan and more.

3. Professional

This plan’s starting price is $159.00 per month and $129.00 per month when you pay for the entire year. 

ActiveCampaign’s Professional plan is the most popular plan on this platform, and it comes with all the Plus plan offerings and more.

4. Enterprise

This plan is for large enterprises, and its price starts at $279.00 per month and $229.00 per month when you pay yearly.

Ease of Use

ActiveCampaign is ideal for all business sizes. The platform’s ease of use also makes it an excellent option for new businesses. 

All its features, including email marketing, sales automation, and CRM, are straightforward to use.

Customer Support

ActiveCampaign lets you get in touch with its sales or customer support team with ease. You can reach them through a message or via phone. 

They have a quick response time and a team dedicated to providing you with a smooth experience on the platform.

Pros

Some of ActiveCampaign’s core advantages are:

  • Great email marketing tools
  • Non-tech savvies can find their way around with ease.
  • It gives you complete control over your email marketing processes.
  • Solid platform with many helpful features

Cons

ActiveCampaign’s disadvantages and shortcomings are as follows:

  • It’s a bit expensive.
  • Requires a little bit of learning

17. Benchmark

Benchmark Email

Benchmark brings to market powerful email marketing tools streamlined for growth.  

The platform provides simple to use tools so that you can focus on business building tasks that matter most to you.

With a global presence in 15 different countries, Benchmark is well-known for its international services in the email marketing space.

With its intuitive and easy-to-use interface, Benchmark gives you access to advanced email marketing features affordably.

Key Features

Here are some of the key features you can expect from Benchmark:

  • Email builder
  • Email templates
  • Marketing automation
  • Lead generation
  • Reporting & analytics
  • Landing pages
  • Integrations
  • Dedicated IP
  • Email Whitelabeling
  • Image & video storage
  • Marketing automation

Plans and Pricing

Benchmark Plans & Pricing

Benchmark offers subscription plans with different pricing options as follows:

1. Free

The free plan of this platform allows you to send up to 250 emails per month. 

It comes with other features such as lite marketing automation, essential email marketing, basic reporting, and simple lead generation.

2. Pro

The Pro plans start at $15.00 per month, and it allows you to send unlimited emails per month. 

It comes with advanced email marketing, advanced reporting, advanced lead generation, and pro-marketing automation.

3. Enterprise

The Enterprise has custom pricing, and it offers unlimited emails per month.

It comes with the Pro plan offerings, including dedicated IP, email white-labeling, and priority support.

Ease of Use

Benchmark is known for its ease of use. It does not have complicated settings, and you can navigate the software with ease. 

So if you’re new to email marketing and want to hit the ground running, take a look at Benchmark.

Customer Support

The customer support of Benchmark is better than most email marketing platforms.

However, the level of support you get is dependent on your subscription plan.

For instance, the free plan has basic support, the Pro plan has premium support, and the Enterprise plan has priority support.

Pros

Some of the notable advantages of using Benchmark for your email marketing communications are:

  • Intuitive and straightforward to use editor
  • High-quality email templates
  • Excellent customer support
  • Affordable pricing options

Cons

Here are some of the notable disadvantages and challenges with using Benchmark:

  • The automation system needs improvement
  • Limited storage space
  • Email deliverability issues

18. Mailjet

Mailjet

Mailjet offers a single email marketing platform to create, edit and send email marketing communications as a team.

The platform’s “Build Together. Send Smarter.” mantra promotes the belief that organizations can achieve meaningful customer engagements via email.

As a result, Mailjet has eased numerous organization’s email marketing processes over the past several years.

Initially, Mailjet focused only on transaction emails but has recently evolved into a full-fledge email marketing platform.

You can use this Mailjet to send both email and SMS. You can also use this platform for A/B testing, which is something that was not possible before. 

Furthermore, Mailjet allows for the categorization of accounts in different sub-categories.

Key Features

Mailjet’s key features include, but not limited to the following:

  • Advanced email editor
  • Unlimited contacts
  • Segmentation
  • Marketing automation
  • Multi-user collaboration
  • Statistics & reporting
  • Subscription forms
  • Personalization
  • Transactional suite
  • A/B testing
  • 3rd party integrations
  • Custom onboarding & migration
  • Service Level Agreement
  • Dedicated IP Address

Plans and Pricing

Mailjet Plans & Pricing

Mailjet offers different subscription options to meet your email marketing needs:

1. Free

This plan has a free plan with no expiry date, and you can access it without entering your credit card details. 

It allows for a maximum of 200 emails per day and 6,000 emails per month. 

The Free plan offers APIs, SMTP Relay, Webhooks, unlimited contacts, advanced statistics, and an advanced email editor.

2. Basic

Mailjet’s basic plan starts at $9.65 per month for sending up to 30,000 emails per month with no daily limit. 

It comes with all the free plan’s features and includes online customer support and no Mailjet logo in your emails.

3. Premium

The Premium plan starts at $20.95 per month for sending up to 30,000 emails per month with no daily limit. 

This plan supports all the features the Basic plan offers.  

And it supports multi-user collaboration, marketing automation, segmentation, A/B testing, dynamic sections, and saved and linked sections.

4. Enterprise

The Enterprise plan is a customizable plan with custom features.  

It comes with all the features Mailjet has to offers, and you’ll have to talk to Mailjet’s experts to discuss your options.

Ease of Use

MailJet is not the most accessible email marketing platform out there, but it still does better than most platforms. 

The platform’s efforts to make all the features and functions simple and easy to use are evident. In terms of ease of use, this platform has a 4.0 out of 5.0 rating.

Customer Support

Mailjet’s quality of customer support is in line with the industry’s best practices.

The support team is always there to help you set up your emailing strategy. 

You can also ask them any question, and they are available to discuss and resolve your challenges. However, customer support is only available for the paid plans.

Pros

Some of Mailjet’s core advantages are:

  • Great email templates
  • Insightful dashboard
  • Advanced automation features
  • Simple and straightforward design
  • The free plan comes with many useful features

Cons

Mailjet’s disadvantages and shortcomings are as follows:

  • The transactional SMS is a bit difficult to use
  • The mail editor’s UX needs improvement

19. Mailigen

Mailigen

Mailigen styles its platform as the easiest platform for creating, sending, and automating email marketing communications.

The platform offers various email marketing features such as behavior-based automation, advanced signup forms, dynamic email content, ecommerce integrations, etc.

With Mailigen’s advanced features, you can easily automate your email marketing setup and process. 

The behavioral-based automation makes it possible to send email marketing communications based on actions taken by your customers.

Moreover, you can segment your contacts across different sections, and the platform integrates with a variety of third-party apps.

Key Features

Here are some of the key features you can expect from Mailigen:

  • Email automation
  • Intelligent email builder
  • Powerful integration and API
  • Multi-user account
  • Effective online surveys
  • Real-time reporting
  • A/B split test
  • Social media integration
  • Web signup forms
  • Transactional email and SMS marketing

Plans and Pricing

Mailigen Plans and Pricing

Mailigen offers a free trial period and bases its pricing on the number of contacts upload.

For instance, you get the following pricing but can opt for more contacts.

  • 500 subscriber – $10.00 per month ($8.00 if paid annually)
  • 2,500 subscribers – $25.00 per month ($20.00 if paid annually)
  • 7,500 subscribers – $50.00 per month ($40.00 if paid annually)

Ease of Use

Mailigen is a no-frills, straightforward email marketing platform with a long list of impressive features. 

The majority of its features are easy to access and intuitive for anyone to use.

Customer Support

Mailigen’s customer support team ensures that you everything you need to execute your email campaigns. 

To contact them, you have to fill out a form. You can also connect with the support team via live chat (only available on business days and hours). 

Unfortunately, Mailigen does not offer phone support.

Pros

Some of the notable advantages of using Mailigen for your email marketing communications are:

  • Impressive performance and deliverability
  • You can send unlimited messages
  • Intuitive and easy to use
  • Several advanced automated features

Cons

Some of the disadvantages and challenges with using Mailigen are:

  • Complaints of increased bounce rate
  • A bit challenging to resize images

20. MoonMail

MoonMail

MoonMail is that all-in-one marketing platform that allows you to connect with your customers across multiple channels.

With MoonMail, you can engage with your customers via email, SMS, WhatsApp, Voice, Baidu, Amazon (ADM), Firebase (FCM), and Apple (APNs).

With MoonMail’s real-time dashboard, you can conveniently track your email marketing communications and keep track of the customer journey.

MoonMail comes with many basic and advanced email marketing features. 

And you can use the platform to provide your customers with a great experience with your brand.

Key Features

MoonMail’s key features include, but not limited to the following:

  • Auto-responders
  • List management
  • Landing pages
  • Web forms
  • Template management
  • Subscriber management
  • Analytics and reporting
  • Multi-channel marketing
  • Lead management
  • Segmentation
  • Marketing automation

Plans and Pricing

MoonMail Plans & Pricing

MoonMail offers subscription plans with different pricing options:

1. Lite

This plan costs $59.00 per month, supports up to 10,000 active contacts, and allows you to send up to 50,000 emails per month.

2. Starter

The Starter plan costs $249.00 per month. This plan allows you to up to 50,000 active contacts and supports up to 250,000 emails per month.

3. Professional

The Professional plan costs $499.00 per month, supports up to 100,000 active contacts, and allows you to send up to 500,000 emails per month.

4. Enterprise 

MoonMail’s Enterprises comes with all the features of MoonMail has to offer – including unlimited emails per month.

You’ll have to reach out to the MoonMail team to discuss your pricing options for this plan.

Ease of Use

MoonMail claims to be one of the most accessible email marketing software out there. 

However, according to many users, MoonMail has some user-friendly features but with a long learning curve.

Customer Support

This platform has detailed information about all its features and functions it offers. 

Many users were also impressed with the customer support it offers.

Pros

Some of MoonMail’s core advantages are:

  • Allows an unlimited number of contacts
  • Easy contact management
  • Transparent pricing
  • Excellent customer services

Cons

MoonMail’s disadvantages and shortcomings are as follows:

  • A bit difficult to use
  • Lacks A/B testing feature

21. Sendy

Sendy

Sendy is a self-hosted newsletter platform that allows you to send emails through Amazon Simple Email Service (SES). 

What is more interesting is that these emails are trackable and super affordable.

If you are looking for a seamless and easy-to-use email marketing platform, Sendy is an excellent option to consider. 

You can send bulk emails at a meager price and with excellent deliverability.

Key Features

Some of the key features you can expect from Sendy are:

  • Send newsletter 100x cheaper
  • White-labeled client accounts
  • Reporting and analytics
  • Autoresponders
  • List segmentation
  • List and subscriber management
  • Custom fields
  • Complaint, bounce, and unsubscribe handling
  • Blacklist
  • Custom domains
  • Housekeeping
  • Third-party integrations and Zapier

Plans and Pricing

Sendy Plans and Pricing

The Sendy email marketing software is available for a one-time payment of $69.00 and $1.00 per 10,000 emails sent. 

Sendy does not require any monthly subscription fees. You can use it for as long as you want after making the one-time purchase.

Ease of Use

Well, the website is not the easiest to navigate. And some customers have complained that the user interface is not very user-friendly.

But at $1.00 per 10,000 emails – most customers say the service is worth it.

Pros

Some of MoonMail’s core advantages are:

  • Send newsletters 100 times cheaper
  • Accessible for a one-time purchase
  • Many sophisticated features
  • Easy migration from other platforms

Cons

Here are some of the notable disadvantages and challenges with using Sendy:

  • Lacks A/B testing
  • Not so easy to use

22. Mailchimp

Mailchimp

Mailchimp is one of the most popular and widely used email marketing software in the world. 

This platform offers an all-in-one solution, and it is great for different levels of businesses. 

It offers a comprehensive set of email marketing features to help businesses grow faster.

Mailchimp will help you create solid relationships with your customers, as it provides user-friendly, AI-powered tools to help you run your business successfully.

Key Features

Mailchimp’s key features include, but not limited to the following:

  • A/B testing
  • ROI and analytics tracking
  • Web forms and landing pages
  • Segmentation
  • Search marketing
  • Website visitor tracking
  • Behavior analytics
  • Lead nurturing and management
  • Multi-channel marketing
  • List management
  • Email marketing
  • Marketing automation
  • Social media integration
  • Reporting and analytics
  • Template management
  • Subscriber management
  • and much more

Plans and Pricing

Mailchimp Plans & Pricing

Mailchimp offers various subscription options with different pricing points:

1. Free

Mailchimp’s Free plan provides all the multi-channel tools you need to grow your audience and business your business.

The Free plan allows up to 2,000 contacts and one audience.

2. Essentials

If you only send emails, you’ll find the Essentials plan stacked with all the features you need.

Mailchimp’s Essentials plan starts at $9.99 per month and gives you around-the-clock supports, allows up to 50,000 contacts and three audiences included.

3. Standard

If you need data-driven automation and optimization tools to grow your business faster with email marketing, then Mailchimp’s Standard is best suited.

The Standard plan starts at $14.99 per month, allows up to 100,000 contacts, and provides you with five audiences.

4. Premium

Mailchimp’s Premium plan offers advanced features for business professionals looking for advanced customization.

With a starting price of $299.99 per month, this plan allows you to have over 200,000 contacts and unlimited audiences.

Ease of Use

Mailchimp is easy to use and allows you to get your email marketing campaigns up and running in little or no time.

The onboarding process is straightforward, and Mailchimp allows you to sign up free of charge.

Customer Support

Mailchimp’s users are satisfied and highly rate the quality of support the platform provides.

Unlike other email marketing tools, Mailchimp provides customer support for free accounts. They have a free AI chatbot and email support for 30 days.

Pros

Some of Mailchimp’s core advantages are:

  • It allows you to import your email templates
  • Integration with different apps
  • Provides advanced reporting and metrics
  • Intuitive and easy to use
  • Great customer support

Cons

Mailchimp’s disadvantages and shortcomings are as follows:

  • Difficult to have a membership-based site
  • They reserve the right to cancel or suspend your account.
  • Provides basic templates

23. SendPulse

SendPulse

SendPulse positions itself as the email and messenger marketing platform for connecting with your audience.

So if you’re looking for a platform that goes beyond email marketing into the realm of chatbots, take a second look at SendPulse.

Also, this platform helps developers and marketers send transactional emails through API and SMTP.

One of the most commendable aspects of using SendPulse is that you get access to 24/7 live support. 

The platform also comes with many valuable tools that help you kickstart your email marketing campaign with ease. 

Key Features

Here are some of the key features you can expect from SendPulse:

  • Subscription forms
  • Transactional emails
  • Campaign analytics
  • Drag and drop editor
  • Automation workflow
  • Reporting
  • Dedicated IP addresses
  • Subscription management
  • Open and click tracking
  • A/B testing
  • Spam blocker
  • Template management
  • Autoresponders
  • Event-triggered actions
  • Landing pages and web forms
  • Notification scheduling
  • Web notifications

Plans and Pricing

SendPulse Plans and Pricing

SendPulse offers subscription plans with different features and price points.

It also has a Pay As You Go pricing for each subscription plan, allowing you to pay for only the emails you send.

Here are the subscription plans SendPulse currently offer:

1. Basic

SendPulse’s free plan gives you the core features you need in getting your email marketing campaign up and running.

This plan allows you to have up to 500 subscribers and to send up to 15,000 per month.

2. Standard

The Standard plan offers an expanded suite of essential email marketing tools you need to grow your business.

This plan starts at $8.00 per month for up to 500 subscribers. The plan goes up in price based on the number of subscribers you have.

3. Pro

With SendPulse’s Pro plan, you get full access to every email marketing feature you need to connect with your customers and grow your business.

The Pro plan starts at $9.60 per month for up to 500 subscribers. The plan goes up in price based on the number of subscribers you have.

4. Enterprise

If you’re looking for advanced email marketing features for larger enterprises, look no further than the Enterprise plan.

The plan starts at $13.44 per month for up to 500 subscribers. The plan goes up in price based on the number of subscribers you have.

Ease of Use

Despite stacked with sophisticated features and tools, the SendPulse platform is relatively straightforward to use. 

And its AI integration further makes it intuitive and easy to use and navigate.

Customer Support

SendPulse offers 24/7 live chat support. So there’s always a customer service representative to attend to your needs. 

Likewise, their response time is also great, and the support team is friendly.

Pros

Some of SendPulse’s core advantages are:

  • Connect with your subscribers at the best time
  • Easy and intuitive to use
  • Great customer support system
  • Allows you to save and schedule in advance

Cons

SendPulse’s disadvantages and shortcomings are as follows:

  • You cannot add more than one site to the free plan
  • It does not integrate with some useful third-party apps

Frequently Asked Questions

Frequently Asked Questions

Here are some common and frequently asked questions about the best email marketing services:

Wrapping Up

Wrapping Up

Email marketing services offer a wide range of features to help you streamline your email marketing campaign. 

Proper use of these services can help connect with your customers, expand your reach, and grow your business.

With the numerous options covered in this guide, choosing the best email marketing platform for your business should no longer be an issue.

How are you currently connecting with your customers via email? Comment below and share your experiences, successes, and challenges.

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